Daily Search Forum Recap: December 13, 2023

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Most SEOs feel Google will have another confirmed update by years end. Google Groups search ranking is declining after it saw a huge visibility boost. Google said you can publish both PDFs and HTML files and Google can rank both. Google Ads added a step-by-step guide to completing your business operations verifications. Google is testing a shaded tiled product grid.

Search Engine Roundtable Stories:

  • Most SEOs Think There Will Be Another Google Algorithm Update Before 2023 Ends

    Most SEOs believe Google will push out another confirmed algorithm update before the end of the 2023 year – so within the next few weeks. I ran a poll on X asking SEOs “Do you think Google will push out another confirmed update before the 2023 year ends?” Most said yes, specifically to a “confirmed” update.
  • The Google Groups Search Ranking & Visibility Boost Is Now Dropping

    A couple of weeks ago, I reported about that Google Groups was seeing a very big ranking and visibility boost. Well, it seems to have caught Google’s attention, the rankings of Google Groups seems to be declining and their visibility in Google Search has dropped.

  • Google: You Can Publish Both PDF & HTML Formats

    Google’s John Mueller said it is fine to publish some content in both PDF and HTML formats. He said both “can be shown independently in the search results.” If Google sees them as duplicates, in some cases, Google may just show the HTML version in its search results.

  • Google Ads Step-By-Step Guide To Business Operations Verification

    Google Ads will make it easier to complete the business operations verification. Google will add “a step-by-step guide to complete business operations verification, clarify reasons for failing business operations verifications, and add example scenarios in which an advertiser may be selected to complete business operations verification as part of the advertiser verification program,” the company announced.

  • Google Tests Shaded Tiled Product Results Grid

    Google Search and its shopping results have been pretty wild over the past year or so and Google keeps on testing new features in this area. Now we are seeing reports of Google shading and tiling product results in the search interface.

  • Google Bonsai Plant

    We’ve seen bonsai plants at Google before but hey, you don’t see these every day. Here is a new bonsai plant at the Google NYC office. The person who posted it on Instagram wrote, “Please don’t die.”

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice



Search Features

Other Search


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