Category: Digital Marketing

Digital Marketing

Daily Search Forum Recap: May 15, 2025

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online

Digital Marketing

Google Search Console Testing Add Annotation Feature

Google is testing adding the ability for you to add your own annotations to the Google Search Console performance reports.

Digital Marketing

Daily Search Forum Recap: May 14, 2025

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online

Digital Marketing

Google Search Ranking Volatility May 12-13

Google Search may be pushing out another search ranking update of sorts, I am seeing more signs of tremors and

Digital Marketing

Daily Search Forum Recap: May 13, 2025

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online

Digital Marketing

Daily Search Forum Recap: May 12, 2025

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online

Digital Marketing

Google AdSense Auto Optimize Now On Site Level

Google AdSense announced that the Auto optimize feature is now configurable at the site level. Google moved it out of

Digital Marketing

Google Search Stops 20X More Scammy Pages

Google announced it is now able to catch “20-times the number of scammy pages,” that it did in the past,

Digital Marketing

Google On How To Use Country & Language Parameters In Google Search

Did you know that you can quickly add parameters to the end of your Google Search URL to see search

Digital Marketing

Google Ads With Follower Counts

Google is showing the number of followers for a Facebook and TikTok profiles in the Google Ads, the search ads.

Digital Marketing

Google Volatility, D.C. Creator Summit, Apple Safari Google Searches Drop & Google Ads AI Max

For the original iTunes version, click here. It’s been calm for the past two weeks but we are seeing

Digital Marketing

Daily Search Forum Recap: May 9, 2025

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online

Digital Marketing

Google Search Ranking Volatility May 8th

It has been a couple of weeks since we last reported on a Google search ranking update, I bet a

Digital Marketing

Daily Search Forum Recap: May 8, 2025

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online

Digital Marketing

Google Held Another Google Creator Summit

Google held another Google Creator Summit where they invited 7 creators on a fully paid expense trip to their Washington,

Digital Marketing

Daily Search Forum Recap: May 7, 2025

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online

Digital Marketing

Google Showing AI Overviews For Site Commands

Here is a weird one – doing a site command and Google presenting an AI Overview summary of the results.

Digital Marketing

Daily Search Forum Recap: May 6, 2025

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online

Digital Marketing

Google Testing Replacing Map Local Pack With AI Overviews

Google may be testing replacing local pack at the top of the Google Search results for “near me” related queries

Digital Marketing

Daily Search Forum Recap: May 5, 2025

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online

Digital Marketing

Google Search Ranking Volatility, Wild AI Mode, Google Ads Commercial Queries & Channel Reporting & ChatGPT Shopping Search

This week we covered the ongoing Google Search ranking volatility. I posted the big Google webmaster report for May. Google

Digital Marketing

Daily Search Forum Recap: May 2, 2025

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online

Digital Marketing

May 2025 Google Webmaster Report

Here is our monthly Google Webmaster Report – the May 2025 edition – where I summarize the past 30 days

Digital Marketing

Daily Search Forum Recap: May 1, 2025

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online

Digital Marketing

Microsoft Advertising / Bing Ad Revenue Up 21% Again

Microsoft reported its third quarter 2025 earnings and it showed that its search and advertising revenue was up 21%, again.

Digital Marketing

Daily Search Forum Recap: April 30, 2025

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online

Digital Marketing

OpenAI’s ChatGPT Search Gains Shopping Search Features

OpenAI has begun rolling out shopping search features directly into ChatGPT Search across fashion, beauty, home goods, and electronics categories.

Digital Marketing

Daily Search Forum Recap: April 29, 2025

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online

Digital Marketing

Google Used Search Signals & Data To Train Gemini AI Models

Google uses its search engine data and signals to help train its Gemini AI models, we learned from documents from

Digital Marketing

Daily Search Forum Recap: April 28, 2025

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online

Digital Marketing

Microsoft Advertising Temporarily Suspends Client Connection Requests

Microsoft Advertising has temporarily suspended the ability for agencies to send out client connection requests. Instead, the agency needs to

Digital Marketing

Google Search Ranking Volatility April 25th

In my Friday video, I mentioned some more volatility heating up on Friday morning and I promised to cover it

Digital Marketing

Google Mobile Testing New Search Snippet With Blue URL & URL / Site Name Switch

Google is testing a new version of the mobile search results snippets where the URL is now blue, still clickable.

Digital Marketing

Google Says Image Streaming Is Not SEO Friendly

Google’s John Mueller pretty much said that using image streaming techniques will not result in an SEO friendly outcome. He

Digital Marketing

Google Earnings Report, Ranking Volatility, AI Overviews Harm Clicks, Search Ads Grow & More

This week, guess what, we saw more Google search ranking volatility heat up mid-week. Several new studies have come out

Digital Marketing

Daily Search Forum Recap: April 25, 2025

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online

Digital Marketing

Daily Search Forum Recap: April 24, 2025

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online

Digital Marketing

Google Ads Update Allows Same Advertiser To Show Ads In Top Ads & Bottom Ads

Google Ads announced they will “now allow relevant Search ads from advertisers who showed amongst top ads to also participate

Digital Marketing

Daily Search Forum Recap: April 22, 2025

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online

Digital Marketing

Daily Search Forum Recap: April 21, 2025

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online

Digital Marketing

Google Ads Performance Max Age Exclusions Rolling Out

Google Ads seems to be rolling out the expected age exclusions feature for Performance Max, PMax, campaigns. In January, Google

Digital Marketing

Google Says No Positive SEO Effect From .esports TLD

Google’s John Mueller was quick to debunk a claim that owning an .esports domain will have no positive SEO effect.

Digital Marketing

Google Merchant Center New Popular Products Report

Google Merchant Center has added a new report named popular products report. This report will show you your popular products,

Digital Marketing

Google Made Search Much Faster

Google recently said it made Search “much faster,” at least that is what Rajan Patel, the VP of Engineering at

Digital Marketing

Google Ruled A Monopoly Again, Heated Volatility, Google ccTLD Change, Ads Safety Report & AI Overviews

For the original iTunes version, click here. Google was ruled, for the second time, an illegal monopoly again by

Digital Marketing

Daily Search Forum Recap: April 18, 2025

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online

Digital Marketing

Daily Search Forum Recap: April 17, 2025

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online

Digital Marketing

Google Illegally Engaged In Anticompetitive Monopolistic Ad Tech Practices

A US judge ruled Google acted illegally to maintain a monopoly in some ad tech. This is the second time

Digital Marketing

Google Search Ranking Volatility Heats Up April 16th

It’s been about a week and what would be do without reporting on yet more Google Search ranking volatility… I

Digital Marketing

Daily Search Forum Recap: April 16, 2025

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online

Digital Marketing

Financial Times Interviews Elizabeth Reid Of Google

The Financial Times has a detailed interview with the newish Head of Google Search, Elizabeth Reid. The interview can be

Digital Marketing

Daily Search Forum Recap: April 15, 2025

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online

Digital Marketing

Google Ad Strength Guide Best Practices

Google released a new Google Ads ad strength guide and best practices document. The document should help you improve your

Digital Marketing

Daily Search Forum Recap: April 14, 2025

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online

Digital Marketing

Google AI Overviews Officially Can Link To More Google Search Results

A month ago, we reported that Google was testing linking words in the AI Overviews back to its own search

Digital Marketing

Microsoft Bing Answer Snippets Also Linking To More Bing Queries

Recently, I’ve been complaining that Google is linking many of its search features back to more search results, this is

Digital Marketing

Google Ranking Movement, Discover On Desktop, Linking To Self, Google Ads, Maps Bing & Apple News

For the original iTunes version, click here. This week, we covered yet again some more Google search ranking volatility.

Digital Marketing

Daily Search Forum Recap: April 11, 2025

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online

Digital Marketing

Google Search Ranking Volatility Hits April 9th & 10th

It’s been about a week since we reported on an unconfirmed Google search ranking update and well, now I am

Digital Marketing

Daily Search Forum Recap: April 10, 2025

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online

Digital Marketing

Daily Search Forum Recap: April 9, 2025

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online

Digital Marketing

Daily Search Forum Recap: April 8, 2025

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online

Digital Marketing

Apple Intelligence Raters Guidelines Leaked: Preference Ranking Guidelines

On Friday afternoon, Danny Goodwin covered a 170 or so page PDF that Search Engine Land received from an anonymous

Digital Marketing

Daily Search Forum Recap: April 7, 2025

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online

Digital Marketing

Bing Testing Ad Labels Not In Blue

Earlier this month we reported that Bing was testing ad labels in blue colors. Well, now I am seeing examples

Digital Marketing

Google Responds To Comprehensive Performance Max Report

Mike Ryan put together the single most comprehensive third-party report on Google Ads Performance Max campaigns. It is free, super

Digital Marketing

Google Post Core Volatility, Brand Ranking, Reddit AI Translations & Google Ads Double Serving

This week, we covered some more Google Search ranking volatility, post-core update. I also posted some polls on the Google

Digital Marketing

Daily Search Forum Recap: April 4, 2025

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online

Digital Marketing

Google April Post Core Update Ranking Volatility

We are less than a week after the Google March 2025 core update finished rolling out and we are seeing

Digital Marketing

Daily Search Forum Recap: April 3, 2025

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online

Digital Marketing

Google Local Service Ads Advertisers Console Down

Google’s Local Service Ads advertiser console, where advertisers go to manage their LSAs, has been inaccessible for many advertisers since

Digital Marketing

Daily Search Forum Recap: April 2, 2025

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online

Digital Marketing

Google Ranking Reddit AI Translated Pages

It appears that Google is letting Reddit’s AI translated pages rank too well within its search results. This is in

Digital Marketing

Daily Search Forum Recap: April 1, 2025

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online

Digital Marketing

Daily Search Forum Recap: March 31, 2025

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online

Digital Marketing

Google Ads WhatsApp Conversation Goals Get More Tabs

Google Ads conversation started goals section, where you setup WhatsApp messages within Google Ads, has new tabs. Google added diagnostics,

Digital Marketing

Google Testing Contactless Label In Place Of Curbside Pickup

Google is testing a “contactless” label in place of the curbside pickup labels in the shopping search results. The curbside

Digital Marketing

Google AI Overviews Itinerary, Lens Tour Guide, Maps Screenshot & Track Hotel Pricing

Google announced a number of features across Google Search, Maps, Lens and other areas around travel and vacation planning. Some

Digital Marketing

Google Local Knowledge Panel Promotion Clipable Coupons

We’ve seen the clipable coupons within the search results for several years now and in store listings and many places,

Digital Marketing

Google Core Update Done, Will Site Recover, AI Mode Expands, Google Ads PMax Search Terms & More

Google’s March 2025 core update finished yesterday, I have a standalone video on that, so check it out. The core

Digital Marketing

Daily Search Forum Recap: March 28, 2025

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online

Digital Marketing

Daily Search Forum Recap: March 27, 2025

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online

Digital Marketing

Google March 2025 Core Update Done Rolling Out

Google’s March 20025 core update is now done rolling out, it took 14 days, starting on March 13, 2025 at

Digital Marketing

Google March 2025 Core Update Volatility Heats Up At End Of Update

As you know, the Google March 2025 core update was announced on March 13th and it should be just about

Digital Marketing

Daily Search Forum Recap: March 26, 2025

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online

Digital Marketing

Daily Search Forum Recap: March 25, 2025

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online

Digital Marketing

Google Business Profile Setup Broken At Phone/Website Screen

There are tons of complaints in the Google Business Profile Help Forums about a bug during the setup process of

Digital Marketing

Google Search Pagination Next Page Bar Disappears For Some Searchers

For some Google searchers the ability to go to page two of the search results is simply not possible. The

Digital Marketing

Daily Search Forum Recap: March 24, 2025

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online

Digital Marketing

Google Search Console API To Support 24-Hour View

Google Search Console’s API will soon add support for the 24-hour hourly data view, plus, this will give you access

Digital Marketing

Google Says Stop Over Focusing On Tiny SEO Metrics

John Mueller from Google said on Bluesky that he sees some SEOs over-focusing on the tiniest SEO metrics and that

Digital Marketing

Google Ads Now Lets You Hide All Recommendations

Google Ads now lets you quickly hide all recommendations with the click of a button. Previously you had to hide

Digital Marketing

Google March 2025 Core Update Volatility Hits Hard March 20th

As a reminder, the Google March 2025 core update touched down on March 13th, and as Google said, not before.

Digital Marketing

Daily Search Forum Recap: March 21, 2025

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online

Digital Marketing

Google Core Updates, AI Search Leak, AI Overviews linking to Google, Assistant To Die, Bing News & More

For the original iTunes version, click here. Google confirmed that the volatility we saw prior to the core update

Digital Marketing

Daily Search Forum Recap: March 20, 2025

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online

Digital Marketing

Schema Helps Microsoft’s LLMs (Copilot) Understand Your Content

There is a big debate in the SEO community on the topic of schema markup and LLMs. Do LLMs like

Digital Marketing

Bing Webmaster Tools Down For Hours

Bing Webmaster Tools has been down and/or loading incredibly slowly for the past couple of hours. SEOs began noticing this

Digital Marketing

Google Search Expands Health Overviews & Adds What People Suggest

Google said it is expanding its AI Overviews and Knowledge Panels to offer more medical and health related answers. Plus,

Digital Marketing

Google Testing Various AI Search Options Beyond AI Mode

Google Search seems to have accidentally leaked its various AI Search options and features, that go beyond just AI Mode,

Digital Marketing

Google Testing Links In AI Overviews To More Search Results

While Google keeps saying it values publishers and knows how important it is to link to publishers and site owners

Digital Marketing

Daily Search Forum Recap: March 17, 2025

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online

Digital Marketing

Daily Search Forum Recap: March 14, 2025

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online

Digital Marketing

Google March Core Update, Google AI Mode Concerns, Google 22% Growth & AI Search Engines Wrong

For the original iTunes version, click here. This week we covered Google’s March 2025 core update being released. Google

Digital Marketing

Daily Search Forum Recap: March 13, 2025

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online

Digital Marketing

Google Increases Negative Keywords For Google Ads PMax Campaigns To 10,000

Initially when Google Ads released the ability to add negative keywords to your Performance Max campaigns, Google limited it to

Digital Marketing

Daily Search Forum Recap: March 12, 2025

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online

Digital Marketing

Advertisers Skeptical About Google Tag Manager Loading Changes

Google sent out an email to advertisers yesterday about changes coming to Google Tag Manager. Specifically, Google Tag Manager will

Digital Marketing

Daily Search Forum Recap: March 11, 2025

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online

Digital Marketing

Google Will Test Ads In AI Mode

No surprise here – Google will be testing and experimenting with ads in Google AI Mode. Google told Adweek that

Digital Marketing

Daily Search Forum Recap: March 10, 2025

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online

Digital Marketing

Google Search Get Tailored Recommendations Quiz

Google Search is testing a feature to quiz you on the product you are looking for and then to give

Digital Marketing

Google Ads Performance Max To Get Channel Reporting

Google may be bringing channel reporting to the Google Ads Performance Max campaigns. I spotted this via Kirk Williams who

Digital Marketing

Google Ads Location Targeting Add Locations In Bulk

Google Ads has updated its interface for when you select when you want your ads running in specific regions/locations. Now,

Digital Marketing

Google Business Profile Now Fully Associated With Local Service Ads

Google sent out emails to Local Service Ads advertisers notifying them that their Google Business Profile accounts are not affiliated

Digital Marketing

Google AI Mode, Gemini 2.0 Powered AI Overviews, Ranking Volatility & New Search Data

Google released its much anticipated AI Mode, which is in beta now, but it super cool. Google AI Overviews are

Digital Marketing

Daily Search Forum Recap: March 7, 2025

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online

Digital Marketing

Google AI Mode Is Live In Labs

Google has officially announced Google AI Mode, after hearing rumors about it for months and then seeing leaked screenshots of

Digital Marketing

Daily Search Forum Recap: March 6, 2025

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online

Digital Marketing

Google Search Ranking Volatility March 1

I’ve been watching the volatility ever since the unconfirmed February 26th or so ranking volatility when the tools didn’t show

Digital Marketing

Daily Search Forum Recap: March 5, 2025

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online

Digital Marketing

Google Has Over 5 Trillion Searches Per Year

Google has posted some fresh data, saying they answer over 5 trillion searches per year. The last time we saw

Digital Marketing

Daily Search Forum Recap: March 4, 2025

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online

Digital Marketing

March 2025 Google Webmaster Report

It is time for the monthly Google Webmaster Report. We are now in March as we continue to wait for

Digital Marketing

Daily Search Forum Recap: March 3, 2025

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online

Digital Marketing

Google Drops Gemini Toggle Switch On iOS App

A year or more ago, Google added a toggle switch to use Gemini directly in the iOS Google Search app.

Digital Marketing

Many Google Ads Accounts Not Serving Ads

Since March 1st, there are many Google Ads accounts that are not serving ads. The Google Ads forum is filled

Digital Marketing

Google Emails Owners A Reminder About Business Profile Policies

A couple of days ago, Google sent out an email to owners of Google Business Profile listings. The email was

Digital Marketing

Microsoft Bing Copilot Answers With Map & Local Results

Microsoft Bing Search’s Copilot Answers now can show maps and local results, including local ads. The AI answer has a

Digital Marketing

Google Search Volatility, Google Sued Over AI Overviews, Google Ads Auction Changes & Bing and Apple Intelligence

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online

Digital Marketing

Daily Search Forum Recap: February 28, 2025

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online

Digital Marketing

Google Search Ranking Volatility Chatter Spikes

I am seeing the SEO community starting to chatter around a lot of Google Search ranking volatility. Keep in mind,

Digital Marketing

Daily Search Forum Recap: February 27, 2025

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online

Digital Marketing

Google Ads Sitelinks Creation Page Bug

Google Ads had a bug with the sitelinks creation page, where the prefill functionality was not working right. Google confirmed

Digital Marketing

Daily Search Forum Recap: February 26, 2025

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online

Digital Marketing

Microsoft Bing Copilot Search

Microsoft seems to be testing a more fully AI-powered search engine, which may be named Copilot Search. Copilot is the

Digital Marketing

Daily Search Forum Recap: February 25, 2025

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online

Digital Marketing

Daily Search Forum Recap: February 24, 2025

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online

Digital Marketing

Google Ads To Stop Showing Your Ads On Parked Domains By Default

Google will soon stop placing your Google Ads on parked domain names by default. Instead, you will need to opt

Digital Marketing

Bing Copilot AI Answers With Tabbed Carousel

Microsoft has this new style for some of the Bing Search Copilot answers. They can show a card or box

Digital Marketing

Google Hotel Results With Book With Official Site Box

Google is testing a new box that highlights that you can book the hotel at the official site, the hotel’s

Digital Marketing

Google Response Search Ads (RSAs) May Show Second Headline In Sitelinks

Google posted a new Google Ads update for Response search ads (RSAs) where up to two RSA headlines can serve

Digital Marketing

Google Ranking Volatility, In-Content Learning, Google AI With Ads, Local & More

For the original iTunes version, click here. We had more ranking volatility with the Google Search results, this time

Digital Marketing

Daily Search Forum Recap: February 21, 2025

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online

Digital Marketing

Google Search Ranking Volatility Heats Up February 19 & 20th

It’s been almost two weeks since I last reported on a Google Search ranking update (unconfirmed) and that may be

Digital Marketing

Daily Search Forum Recap: February 20, 2025

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online

Digital Marketing

Google Local Update Removes Organic Listing When Local Listing Is Present

The first week of January, we reported on an interesting local update we named the January 2025 local search update.

Digital Marketing

Daily Search Forum Recap: February 19, 2025

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online

Digital Marketing

Google Says There Is No Persistent Shortcut To Faster Crawling

Google’s John Mueller said that there is no persistent shortcut to faster crawling. Yes, you can expedite crawling for specific

Digital Marketing

Daily Search Forum Recap: February 18, 2025

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online

Digital Marketing

Jeff Dean On Combining Google Search With LLM In-Context Learning

Dwarkesh Patel interviewed Jeff Dean and Noam Shazeer of Google and one topic he asked about what would it be

Digital Marketing

Daily Search Forum Recap: February 17, 2025

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online

Digital Marketing

Google Ads Performance Max Search Themes Indicator

Google Ads has added to Performance Max campaigns, the search themes, an indicator to tell you what is driving a

Digital Marketing

Google Drops Minimum Required Budget For Local Service Ads

Google seems to have removed the minimum required budget for Local Service Ads. It is not clear if this is

Digital Marketing

Google Adds Article Links To Product Snippet Overlays

Google seems to be adding links to review publishers when you hover over some of the product results, popular products,

Digital Marketing

Google Merchant Listing Structured Data Gains Membership Loyalty Pricing Property Markup

Google has updated its Merchant Listing structured data documentation to now support, in beta, membership loyalty pricing property types. Google

Digital Marketing

Google Super Bowl Volatility, Reddit Blames Google, Search Is Faster & Reviews Bug Fix

For the original iTunes version, click here. Google had some more ranking volatility around the Super Bowl weekend. Reddit

Digital Marketing

Daily Search Forum Recap: February 14, 2025

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online

Digital Marketing

Google Search Sees Speed Gains By About 60 Milliseconds

Google announced it is testing new pre-fetching methods that increase the speed (Largest Contentful Paint – LCP) of the first

Digital Marketing

Daily Search Forum Recap: February 13, 2025

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online

Digital Marketing

Google Image Search Down Ranking AI-Generated Images?

There is some chatter in the SEO community that Google Image Search may be down ranking, lowering the rankings, of

Digital Marketing

Daily Search Forum Recap: February 12, 2025

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online

Digital Marketing

Google Review Count Bug Now Being Fixed

The big Google review count bug, that we first reported on Friday and that later Google confirmed on Monday afternoon,

Digital Marketing

Daily Search Forum Recap: February 11, 2025

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online

Digital Marketing

Google Confirms Review Count Issue

On Friday, we reported that the Google local reviews seem to be disappearing or being counted wrong. Well, Google finally

Digital Marketing

Daily Search Forum Recap: February 10, 2025

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online

Digital Marketing

Google Business Profiles Updates Reinstatements To Include Case & 5 Upload Documents

Google has updated its Google Business Profiles reinstatement emails to now include the case number on the first appeal email.

Digital Marketing

Google Search Bitcoin Charts Go Missing

Google is no longer showing the price of Bitcoin when you search for it in Google Search. Google’s VP, Engineering

Digital Marketing

Google Ads Keyword Planner With Auto-Organize New Keywords

Google Ads has a new feature in the keyword planner tool that will auto-organize new keywords into ad groups for

Digital Marketing

Author Bios For SEOs Are Easy To Spot

John Mueller from Google wrote on Bluesky, “and let’s be honest, people can tell when author bios are used purely

Digital Marketing

Google Volatility, Google Ads Quality Update, Google AI Overviews Updates & Other Search Engines

Yep, we are seeing more Google search ranking volatility mid-week. I posted the monthly Google webmaster report for February. Google

Digital Marketing

Daily Search Forum Recap: February 7, 2025

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online

Digital Marketing

Google Quality Raters Guidelines Warns Of Significant Scrolling On Recipe Blogs

Another update in the revised Google Quality Raters Guidelines that was updated on January 23rd was that they added a

Digital Marketing

Daily Search Forum Recap: February 6, 2025

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online

Digital Marketing

Google Search Ranking Volatility February 4th & 5th

I am seeing a lot of renewed chatter within the SEO industry of a possible unconfirmed Google search ranking update

Digital Marketing

Daily Search Forum Recap: February 5, 2025

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online

Digital Marketing

Google’s Updated Search Quality Rater Guidelines Mentions Generative AI

As you know, Google updated its Search Quality Raters guidelines with 11 new pages a couple of weeks ago. But

Digital Marketing

Daily Search Forum Recap: February 4, 2025

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online

Digital Marketing

February 2025 Google Webmaster Report

While this month was not as busy as last month, it was still a pretty stressful month for a lot

Digital Marketing

Daily Search Forum Recap: February 3, 2025

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online

Digital Marketing

Google Testing New Shopping Search Filter On Mobile

Google is testing a new filter for its shopping results in the mobile search results. Instead of showing a single

Digital Marketing

Google Shopping Refinements With Product Ratings

Google Search is now sometimes showing the ability to filter products in its search results by product rating. I am

Digital Marketing

Google Testing Review Carousels & Blocks For Product Queries

Google is testing (I think again) review carousels and block units in its search results for product queries. A number

Digital Marketing

Demographic Exclusions To Apply To Google Ads Shopping Inventory in PMax

Ginny Marvin, the Google Ads Liaison, has confirmed that demographic exclusions will apply to Shopping inventory in Performance Max campaigns.

Digital Marketing

Google Ranking Volatility, Site Reputation Abuse, AI Overviews 2.0, Yahoo Search AI & More

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online

Digital Marketing

Daily Search Forum Recap: January 31, 2025

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online

Digital Marketing

Google Search Ranking Volatility January 29 & 30th

Google Search ranking volatility spiked and heated again over the past 24-hours or so. I am seeing renewed chatter spike

Digital Marketing

Daily Search Forum Recap: January 30, 2025

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online

Digital Marketing

Google Expands Site Reputation Abuse Enforcement To Germany

Google has once again expanded the reach of its site reputation abuse policy, beyond the US enforcement from from May

Digital Marketing

Daily Search Forum Recap: January 29, 2025

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online

Digital Marketing

Google Ads New Used Since Column For Performance Max

Google Ads is testing adding a new column to its Performance Max reports named “Used Since.” This column is visible

Digital Marketing

Daily Search Forum Recap: January 28, 2025

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online

Digital Marketing

Google Search Ranking Volatility Spikes Friday January 24th Through Weekend

Google Search may have pushed some unconfirmed Google search ranking algorithm update or tweak around Friday, January 24th. I briefly

Digital Marketing

Daily Search Forum Recap: January 27, 2025

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online

Digital Marketing

Google Ads To Drop Certification For Some Advertisers & Updates Verification Docs

Google Ads has made two updates around advertiser verification recently. One, in some countries Google will no longer require certification

Digital Marketing

Google Says Spammers Encourage You To Waste Time Disavowing Links

Google’s John Mueller said that when it comes to disavowing links “it’s in a spammer’s best interest to encourage others

Digital Marketing

Google Ads Launches New Performance‬‭ Max‬‭ Features

Google announced a number of new Google Ads Performance‬‭ Max‬‭ features with the aim to provide advertisers with more control,

Digital Marketing

Google Search Quality Raters Guidelines Updated

On Thursday, January 23rd, Google updated its search quality raters guidelines PDF document. The last time Google updated this document

Digital Marketing

Google Search Volatility, European Manual Actions, Quality Raters Updated, Bing Hides Google & Yahoo AI Chat

Google search ranking volatility is heated this week, but some of the tools are having issues tracking them. Google is

Digital Marketing

Daily Search Forum Recap: January 24, 2025

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online